THE ONE SINGAPORE EXPERIENCE
The One Singapore Experience encompasses the following stages of a visitor's user journey when planning a trip to Singapore:
The One Singapore Experience is STB's strategy to transform the end-to-end destination experience for visitors to Singapore through the various technology enablers available on the Tourism Information and Services Hub (TIH), to create a seamless and personalised visitor journey. This in turn will help to drive visitor arrivals, tourism receipts and destination loyalty.
ONE SINGAPORE EXPERIENCE VISITOR JOURNEY
This is an ideal visitor journey for the One Singapore Experience:
INTRODUCTION TO STB'S DIGITAL INITIATIVES
To enforce the visitor experience and achieve the One Singapore Experience, STB has rolled out several free travel software services that are available on the Tourism Information and Services Hub (TIH) through APIs, which can help businesses save developmental costs, as well as lower user acquisition costs:
1) VISIT SINGAPORE ACCOUNT
What is it:
The Visit Singapore Account is a unique digital identifier for every visitor to access all essential travel services.
How does it benefit the Tourism Industry:
With the Visit Singapore Account login made available on businesses' digital platform, they are able to build insights on their customers' profiles and potentially lower usr acquisition costs.
2) OTHER TRAVEL SOFTWARE SERVICES
(I) ENHANCED NAVIGATION SERVICE
(II) SMART ITINERARY PLANNER
(III) RECOMMENDATION ENGINE
What is it:
Digital smart services that maximise convenience and help travellers to discover more of Singapore.
How does it benefit the tourism industry:
Businesses can adopt these smart services to develop personalised and seamless experiences on their own platforms.
The One Singapore Experience encapsulates STB's vision to create a seamless and personalised experience for every traveller. Businesses should sign up for an account to leverage TIH's free content and digital smart services to enrich the visitor journey.
Find out more about APIs and how you can get started here.